It’s Not What You Know and It’s NOT Who You Know

referrals relationships Mar 11, 2021

Your Primary Focus When Interacting with Others Should Be THIS


I’m sure you’ve heard the expression, “It’s not what you know, it’s who you know.” It’s a good observation, but I don’t think it goes deep enough. Following that advice alone won’t get you the success you desire.


Don’t think this means “stop meeting new people.” Networking is important. It’s the basis for connections and future opportunities. 


And that’s not to mention all the referrals that come with it. Don’t you just love referrals? No matter the industry, referrals are so much easier to convert into clients than any other type of lead. I know this to be true; referrals are no different in the world of online mastermind groups.


If I do well helping a group member succeed, you can be sure he’ll tell others who want similar success. Those people will come to me with confidence that I can help...

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