The Mastermind Playbook

Included with this program

  • Step 1: My Why and Building the Mastermind
    • Video 1: Starting a Mastermind
    • Video 2: Get ready to scale
    • Tool 1 Opportunity Worksheet
    • Tool 2 What is Your WHY for Creating a Mastermind?
    • Tool 3 How Do I Know I Am Ready to Scale?
    • Tool 4 Budget Pro Forma Interactive Worksheet
    • Tool 5 Mastermind Defined
  • Step 2: My Ideal Audience & the Focus of My Mastermind
    • Video 1: Create an amazing brand
    • Video 2: Clearly defined expectations
    • Tool 1: Member Promise/Mastermind Promise Worksheet
    • Tool 2: Find Your Focus & Ideal Participant Avatar Worksheet
    • Tool 3: The Mastermind Application Worksheet
    • Tool 4: Member Evaluation Process Worksheet
    • Tool 5: Streak Tool: Organizing the Application Process
  • Step 3: Programming: Creating the Right Content Mix to Deliver the Ultimate Mastermind Experience
    • Video 1: Group Coaching vs Mastermind
    • Video 2: It’s not about you
    • Video 3: Productivity tools that work
    • Tool 1: Monthly Theme/Book Focus Worksheet (Monthly Theme Books List)
    • Tool 2: Weekly Meeting Agenda Worksheet
    • Tool 3: Meeting Scripts Tool
    • Tool 4: Yearly Planning Worksheet
    • Tool 5: Mastermind Video Clip Resource
    • Tool 6: Weeks on Purpose Tool
    • Tool 7: “Man in the Middle” Process
    • Tool 8: Group Leader of the Week
    • Tool 9: Book of the Month: Distribution & Affiliate Links
    • Tool 10: Monthly All-Hands Expert Interview
  • STEP 4: Filling My Mastermind: How Do I Leverage My Existing Connections
    • Video 1: Filling Your First Mastermind
    • Video 2: Managing your relationships
    • Tool 1: Filling My Mastermind: Process Flow Chart
    • Tool 2: Who You Know/Communications Log Worksheet
    • Tool 3: Email/Call Scripts
    • Tool 4: CRM/HubSpot Tool Overview
  • STEP 5: How Do I Fill and Expand My Admissions Funnel by Making New Connections
    • Video 1: Understanding the experience flow
    • Video 2: How to generate leads
    • Tool 1: White-Label Lead Generation Tools
      • Tool #1A: White Label Personal Assessment
      • Tool # 1B: White Label “What Do I Want” Assessment
      • Tool # 1C: White Label “Healthy Marriage” Survey
      • Tool # 1D: White Label “Steps to a Productive Day” Worksheet
    • Tool # 2: Designing Your Landing Page to Convert Your Traffic Worksheet
    • Tool # 3: Sales Page Best Practices Worksheet
    • Tool # 4: Webinar Tutorial
    • Tool # 5: Lead Nurturing Email Messaging Schedule and Templates
    • Tool # 6: Best Practices for Creating A Call to Action (CTA)
    • Tool # 7: Repurposing Social Media Content
    • Tool # 8: Memes and Promo Images
    • Tool # 9: Filling Your Admissions Funnel Flowchart
  • Step 6: How to Organize and Streamline Your Promotional Calendar
    • Video 1: Choosing your core promotional focus
    • Video 2: How to use the content calendar
    • Video 3: Create your own press kit
    • Tool 1: Social Media Sharing Process
    • Tool 2: Creating Your Press Kit Worksheet
    • Tool 3: How to Book Podcast Interviews
    • Tool 4: Defining Your Social Media/Promotional Media Mix Checklist
    • Tool 5: Social Media Content Calendar Worksheet
  • Step 7: High Touch On-Boarding
    • Video 1: The Human Connection
    • Video 2: Are you ready to scale?
    • Tool 1: Implementing a High-Touch Onboarding Process
    • Tool 2: Tracking the Onboarding Process
    • Tool 3: New Member's Course
    • Tool 4: First Meeting
    • Tool 5: Scaling Move
  • Step 8: Facilitation: How To Bring Your Mastermind to Life
    • Video 1: How to make your mastermind come to life?
    • Video 2: Accountability
    • Video 3: Enlisting additional facilitators
    • Video 4: The Founder’s Involvement
    • Tool 1: Using Zoom to Facilitate a Meeting
    • Tool 2: Mastermind Accountability Tool
    • Tool 3: Scaling Move: Mastermind Group Names/Logos
    • Tool 4: Scaling Move: Onboarding New Mastermind Facilitators
  • Step 9: Building a Unique and Personal Experience for your Members
    • Video 1: Uniqueness and consistency
    • Video 2: The Directory
    • Video 3: "Bonus" Deep Dive Opportunity
    • Video 4: Personality Assessment Benefits
    • Tool 1: Mastermind Directory
    • Tool 2: The Mastermind Newsletter
    • Tool 3: Gift Giving Process
    • Tool 4: DISC Assessment
    • Tool 5: Deep Dive Coaching
    • Tool 6: Mastermind Referrals
    • Tool 7: Building a Unique and Consistent Experience Checklist
  • Step 10: Live Event: Everything You Need To Know and Do
    • Video 1: Live Events
    • Video 2: Live Event Activities
    • Tool 1: Everything You Need for the Live Event
    • Tool 2: Activities Worksheet
    • Tool 3: Live Event Marketing to Members
    • Tool 4: Live Event Budget Worksheet
  • Step 11: Administration For Your Mastermind Made Easy
    • Video 1: Infrastructure for Scaling
    • Tool 4: Live Event Budget Worksheet
    • Tool 1: Roles and Responsibilities Worksheet or Checklist
    • Tool 2: When and How to Hire a Virtual Assistant (VA) Support
    • Tool 3: Payment Process
    • Tool 4: Member Fails to Pay Process
    • Tool 5: Metric Spreadsheet
    • Tool 6: “All Things” Dashboard
    • Tool 7: Creating Email Templates
    • Tool 8: Everyday Tool Glossary


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